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SHORT KINGSEMPIRE

Pick your level.

Every product is built for one man: shorter, hungrier, and done waiting.

Tier 1

Start Tonight

For the man who wants to start right now without committing to coaching yet.

7 ebooks

The 7 Protocols

For the man in pain who wants to start tonight.

Seven playbooks built specifically for short men. Approach, text, first dates, mindset, presence, attraction, and dating profiles. Each one is a standalone system you can run the same day you buy it.

  • Approach Like a King
  • She Replied, Now What
  • First Date Blueprint
  • Unshakeable
  • Presence Code
  • Attraction Conversation
  • Swipe Right on Yourself

$65 for all 7 · or $12 each

Get all 7

Tier 2

The System

For the man who wants the full system and is ready to put in the work independently.

Complete system

The Playbook

For the man who wants everything in one place.

The complete Short Kings system. Every framework, every protocol, every tool Axel built over five years. Two coaching calls included so you see what working with him feels like before committing to more.

  • All 7 ebooks included
  • 2 coaching calls (30 min each)
  • Dating app audit
  • Short Kings Style Guide
  • 30-day challenge tracker

$185 one time · save $435+

Get The Playbook

Short man physique system

Built Different

For the man who wants to build the body that changes how the room reads him.

A gym and nutrition protocol built specifically for shorter men. Whether you want to lose weight and build muscle or focus purely on building muscle this is the exact program built for your frame. Delivered entirely through the Trainerize app. After purchase you will receive an email invite to access your program directly on Trainerize.

Delivered via the Trainerize app. Invite sent to your email after purchase.

Tier 3

Done With You

For the man who is ready to stop figuring it out alone and work directly with Axel.

1-on-1 coaching

1-on-1 Coaching

For the man who wants direct access to Axel month to month.

Four coaching calls a month with Axel directly. Unlimited WhatsApp access between calls. A personalized game plan built around your specific situation. Month to month with no long term commitment required.

  • 4 coaching calls per month
  • Unlimited WhatsApp access
  • Personalized monthly game plan
  • Dating app audit
  • All 7 ebooks free on signup

$150 per month · cancel anytime

Book on Calendly

Limited to 5 clients

The Empire — 3 Month Transformation

For the man who is done figuring it out and wants Axel in his corner every single day.

Three months. Axel is in your phone reviewing real conversations, debriefing every date, and building your system from the ground up alongside you. This is not a course. This is a personal dating director.

  • Everything in 1-on-1 Coaching
  • Weekly calls every week for 3 months
  • Axel reviews real convos on WhatsApp
  • Active profile monitoring
  • Direct number — call or text anytime
  • Body language and style breakdown
  • Relationship roadmap
  • Built Different gym program included — delivered via the Trainerize app after signup

$997 · 3 months · approximately $332 per month

Split via Affirm or Afterpay. Pay in installments and start today.

Individual playbooks

Seven ebooks. $12 each.

She Replied, Now What

The exact texting framework to build momentum and get her off the app.

$12

Buy

First Date Blueprint

Venue, conversation structure, and the exit lines that make her want to see you again.

$12

Buy

Unshakeable

The mindset reps that make rejection feel like weather.

$12

Buy

Presence Code

Body language, vocal tonality, and eye contact that communicate status before you speak.

$12

Buy

Approach Like a King

The opener framework to go from nervous to natural anywhere.

$12

Buy

Attraction Conversation

Storytelling and push-pull techniques that make you the most interesting person in the room.

$12

Buy

Swipe Right on Yourself

Photos, bio, and opening lines built for shorter guys who want to stop getting ghosted.

$12

Buy