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SHORT KINGSEMPIRE

Pick your level.

Every product is built for one man: shorter, hungrier, and done waiting.

Tier 1

Start Tonight

For the man who wants to start right now without committing to coaching yet.

8 ebooks

The 8 Protocols

For the man in pain who wants to start tonight.

Eight playbooks built specifically for short men. Texting, approach, female psychology, dating, mindset, dating app presence, style and grooming, and the belief that holds the whole system together. Each one is a standalone system you can run the same day you buy it.

  • The Text That Lands
  • The Standing Man
  • What She's Actually Thinking
  • Dating Decoded
  • The Inner Game
  • The Swipe
  • Dress Tall
  • Short King

$100 for all 8 · or $15 each

Get all 8

Tier 2

The System

For the man who wants the full system and is ready to put in the work independently.

Complete system

The Playbook

For the man who wants everything in one place.

The complete Short Kings system. Every framework, every protocol, every tool Axel built over five years. Two coaching calls included so you see what working with him feels like before committing to more.

  • All 8 ebooks included
  • 2 coaching calls (30 min each)
  • Dating app audit
  • Short Kings Style Guide
  • 30-day challenge tracker

$185 one time · save $435+

Get The Playbook

Short man physique system

Built Different

For the man who wants to build the body that changes how the room reads him.

A gym and nutrition protocol built specifically for shorter men. Whether you want to lose weight and build muscle or focus purely on building muscle this is the exact program built for your frame. Delivered entirely through the Trainerize app. After purchase you will receive an email invite to access your program directly on Trainerize.

Delivered via the Trainerize app. Invite sent to your email after purchase.

$65 one time

Get Built Different

Tier 3

Done With You

For the man who is ready to stop figuring it out alone and work directly with Axel.

1-on-1 coaching

1-on-1 Coaching

For the man who wants direct access to Axel month to month.

Four coaching calls a month with Axel directly. Unlimited WhatsApp access between calls. A personalized game plan built around your specific situation. Month to month with no long term commitment required.

  • 4 coaching calls per month
  • Unlimited WhatsApp access
  • Personalized monthly game plan
  • Dating app audit
  • All 8 ebooks free on signup

$150 per month · cancel anytime

Book on Calendly

Limited to 5 clients

The Empire — 3 Month Transformation

For the man who is done figuring it out and wants Axel in his corner every single day.

Three months. Axel is in your phone reviewing real conversations, debriefing every date, and building your system from the ground up alongside you. This is not a course. This is a personal dating director.

  • Everything in 1-on-1 Coaching
  • Weekly calls every week for 3 months
  • Axel reviews real convos on WhatsApp
  • Active profile monitoring
  • Direct number — call or text anytime
  • Body language and style breakdown
  • Relationship roadmap
  • Built Different gym program included — delivered via the Trainerize app after signup

$997 · 3 months · approximately $332 per month

Split via Affirm or Afterpay. Pay in installments and start today.

Individual playbooks

Eight ebooks. $15 each.

The Text That Lands

The complete texting system: openers, momentum, and the exact messages that get her off the app and onto a date.

$15

Buy

The Standing Man

The complete approach system: the 5-second rule, the openers, and the frame that turns nervous into natural.

$15

Buy

What She's Actually Thinking

Female psychology decoded: what she's actually attracted to, how she tests you, and how to read her before she says a word.

$15

Buy

Dating Decoded

The first date system: where to go, what to say, and how to become the man she can't replace.

$15

Buy

The Inner Game

Confidence, frame, and discipline: the mindset reps that make rejection feel like weather instead of a verdict.

$15

Buy

The Swipe

The algorithm, the photos, and the bio: the exact dating app profile system for men who keep getting swiped past.

$15

Buy

Dress Tall

The style, wardrobe, and grooming system built for a shorter frame — real and perceived height, no gym required.

$15

Buy

Short King

Height is not the variable. The belief underneath the whole library, plus the map back into every other book.

$15

Buy