Pick your level.

Every product is built for one man: shorter, hungrier, and done waiting.

Tier 1

Start Tonight

For the man who wants to start right now without committing to coaching yet.

8 EBOOKS + 2 BONUSES

The 30 Day Short King Dating System

From overlooked to chosen in 30 days.

Eight playbooks built specifically for men under 5'10". Texting, approach, female psychology, the first date, mindset, dating apps, style and grooming, and the belief that holds the whole system together. Each one is a standalone system you can run the same day you buy it.

The Text That Lands
The Standing Man
What She's Actually Thinking
Dating Decoded
The Inner Game
The Swipe
Dress Tall
Short King
Bonus: Short Kings Style Guide
Bonus: 30 Day Challenge Tracker

$100 VALUENow$27.99SAVE 72%

7 day money back guarantee.

Start My 30 Days

Tier 2

Get The Plan

For the man who wants a clear plan and is ready to run it himself.

The Diagnosis

The Strategy Call

For the man who wants to know exactly what's wrong and how to fix it.

One 60 minute call with Axel. We break down your profile, your texts, and where things keep falling apart. You leave knowing exactly what's holding you back and with a clear game plan to fix it. Then you run it on your own.

60 minute 1 on 1 call with Axel
Full diagnosis of what's holding you back
Dating app profile audit
Real conversation breakdown
Written game plan sent after the call
$100 credited toward coaching if you start within 7 days

$100 ONE TIME

Book My Strategy Call

Short Man Physique System

Built Different

For the man who wants to build the body that changes how the room reads him.

A gym and nutrition program built specifically for shorter men. Whether you want to lose fat and build muscle or focus purely on building muscle, this is the exact program built for your frame. Delivered entirely through the Trainerize app.

Training program built for a shorter frame
Nutrition protocol for fat loss or muscle gain
Daily session guidance inside the Trainerize app
Start the same day you buy

$65 ONE TIME

Delivered via the Trainerize app. Invite sent to your email after purchase.

Get Built Different

Tier 3

Done With You

For the man who is ready to stop figuring it out alone and work directly with Axel.

Accountability

1 on 1 Coaching

For the man who has the plan and wants someone making sure he runs it.

Knowing what to do and actually doing it are two different things. Every other week we get on a call, review what happened, fix what didn't work, and set your next moves. Every Monday you send your goals. Every Friday you report back. No drifting, no excuses, no going back to old habits. Month to month, cancel anytime.

2 coaching calls per month (45 min each)
Monday goals and Friday check ins
Personalized game plan, updated every month
Conversation and date reviews on calls
All 8 ebooks free on signup
Direct WhatsApp access, call or text anytime
Real conversations reviewed as they happen
Prep before every date, debrief after
Dating profile rebuilt and monitored by Axel
Body language and style breakdown
Built Different gym program included (delivered via Trainerize)
Your relationship roadmap

$250 PER MONTH · CANCEL ANYTIME

Start Coaching

Limited to 5 Clients

The Empire: 3 Month Transform

For the man who is done figuring it out and wants Axel in his corner every single day.

Three months. Axel is in your phone reviewing real conversations as they happen, prepping you before every date and debriefing you after. Your profile gets rebuilt. Your style gets upgraded. Your body gets built. This is not coaching. This is a personal dating director.

Weekly 1 on 1 calls, 12 total
Monday goals and Friday check ins
Personalized game plan, updated every month
Conversation and date reviews on calls
All 8 ebooks free on signup
Direct WhatsApp access, call or text anytime
Real conversations reviewed as they happen
Prep before every date, debrief after
Dating profile rebuilt and monitored by Axel
Body language and style breakdown
Built Different gym program included (delivered via Trainerize)
Your relationship roadmap

$1,500 VALUENow$999.99SAVE $500

OR 3 PAYMENTS OF $333.33

Split via Affirm or Afterpay. Pay in installments and start today.

Apply for Empire